Tuesday, 22 April 2014

Blog Post 63 - Stage 3 - Editing and Compiling - Original Footage Part 1

Clips sorted into Project Bins
In the last blog post I talked about how I went about the design and also the filming stage of getting the footage that I needed for one part of the promotional video. Now that I had explained about how I went about getting this footage I am now in a position to edit and compile the footage that I took to get it to a stage of being able to be used in my promotional video trailer.

At the end of the last blog post the position that I was in with the video clips was that I had them recorded however the majority of them, due to production and filming constraints, were vastly long and needed and lot of trimming to ensure that only the key pieces of film are used in the end cut of the promotional video. 

The first stage before editing and compiling was to import all of the video clips that I had taken and then ensure that they had been neatly stored away in a Project Bin. A Project Bin is something very similar to that of a Layer Group found in both Adobe Photoshop and Adobe Premiere, and I decided to use different Project Bins as by using these this would mean that it would be much easier for me to organise all of my clips that I would be using, and for this reason I created a My Source Clips project bin and this is where all of the clips that I had recorded would be placed to aid the production process of editing and compiling. Once the clips had been imported and placed in the project bins, this meant that I could then begin to make the selections as to what areas of the clips that I wanted to trim down and therefore keep. With this in mind I then created another Project Bin called My Trimmed Clips which is where I would then keep all of the individual trimmed clips that I was potentially going to use within the promotional video. 

For this first part of the original footage as previously mentioned I broke this down into five different stages/scenes, and therefore the explanation of editing and compilation will follow that same order too:

Scene 1 / 5 - Drive Past & Stop
Scene 1 / 5 Trimmed and Added
For this first scene from the outset of filming I knew that a lot of trimming of the clip was going to be needed and this was certainly the case. To begin with, the total length of this clip was 43 seconds long and this was because of the filming constraints that I had as I was filming this myself, meaning that the camera was set up on the tripod and I had to start and stop the recording once I had finished driving the car. This was not a problem, though, as by making use of the Mark In and Mark Out points in Premiere I was able to choose the exact selection that I wanted for this first scene. As this scene was a simple introduction there was not much happening, however it was important to take into consideration the details of not only the video by also that of the audio too. For example I needed to ensure that there was a few moments brief pause before the car came into frame as for the audio of the car speeding up and driving past being apparent. With this in mind the clip was trimmed to a Mark In point of 16:02 seconds and a Mark Out point of 20:00 seconds, therefore giving me a total of 3:98 seconds for this clip. Once I was happy with the selection then the clip could be firstly dragged from the Source Viewer to the My Trimmed Clips project bin, and then drag this to the timeline into the Video 1 and Audio 1 timeline areas.

Scene 2 / 5 - Criminal In Action!
Scene 2 / 5 Trimmed and Added
For this second scene of the original footage unlike that of Scene 1, not a lot of trimming was going to be needed. This was because I had full control of the camera for this scene and I was able to start and stop the recording at the points that I exactly wanted too. However, some trimming was going to be made use of however the original footage for this was a total of 11:02 seconds with my Mark In point being 01:08 and Mark Out point being 09:11 giving me a total of 7:12 seconds for this particular scene. Once I was happy with both the Mark In and Mark Out points I could drag the selection from the Source View to the My Trimmed Clips project bin, and then drag this to the timeline into the Video 1 and Audio 1 timeline areas. As can be seen on the screenprint, this was placed in sequence to the previous scene on the timeline so when played back they followed each other. After trying to play back the clips this worked fine and the second scene followed exactly after that of the first scene.

Scene 3 / 5 - Alternative Angle
Scene 3 / 5 Trimmed and Added
The third scene that I chose to film was once again filmed on my own and this, like Scene 1, meant that there would be a lot of trimming down needed for what would be a very short scene indeed. As this was simply just an alternative angle to that of Scene 2 this meant that it would be very short in appearance and literally just a quick cut to the other camera. As I was filming this particular scene on my own, this meant that the camera was set up on the tripod and I had to start and stop the recording once I had finished driving the car. Once again not a problem, though, as I could make use of the Mark In and Mark Out points so that I could select the parts that I wanted. This particular clip that I filmed was 37:02 seconds long, and my Mark In point was 12:28 and the Mark Out point was 15:00 giving me a total of 2:72 for this scene. Once again a rather short amount however as this was just a simple camera alternative angle then it did not need to be long at all. Once happy the selection could then once again be dragged from the Source View to the My Trimmed Clips project bin, and then drag this to the timeline into the Video 1 and Audio 1 timeline areas. Once again, as per the screenprint here, this was placed in sequence to the previous scene on the timeline so when played back this would flow and follow on from each other.

Scene 4 / 5 - Gene is Back
Scene 4 / 5 Trimmed and Added
The fourth of the five scenes for this part of the original footage was another scene that was going to require quite a lot of trimming down so that I was happy with the selection that I was willing to put forward to put into my promotional video. This scene was quite well involved in regards to filming and organisation, and further information about this can be found in Blog Post 62 whereby a description of this scene can be read. In regards to the editing and compilation of this scene, this particular clip was 41:20 seconds long, and my chosen Mark In point was 9:00 seconds and the Mark Out point was 15:22 giving me a total of 6:22 seconds for this scene. Once happy the selection could then once again be dragged from the Source View to the My Trimmed Clips project bin, and then drag this to the timeline into the Video 1 and Audio 1 timeline areas. Once again, as per the screenprint here, this was placed in sequence to the previous scene on the timeline so when played back this would flow and follow on from each other.

Scene 5 / 5 - Capri Drive By
Scene 5 / 5 Trimmed and Added
The fifth and final scene for this first part of the original footage was another scene that was going to need a fair amount of trimming as I filmed this on my own again. As I was filming this particular scene on my own, this meant that the camera was set up on the tripod and I had to start and stop the recording once I had finished driving the car. Once again not a problem, though, as I could make use of the Mark In and Mark Out points so that I could select the parts that I wanted. This clip was in total 43:23 seconds long, however as this was another alternative camera angle shot to end this part of the original footage I decided that a swift scene would be OK. With this in mind, the Mark In point was 18:03 seconds and the Mark Out point was 19:23 leaving me with a clip of 1:20 seconds of clip. Once I was happy the selection could then once again be dragged from the Source View to the My Trimmed Clips project bin, and then drag this to the timeline into the Video 1 and Audio 1 timeline areas. Once again, as per the screenprint here, this was placed in sequence to the previous scene on the timeline so when played back this would flow and follow on from each other.

With all five scenes now successfully trimmed down, added to the appropriate project bins, added to the timeline and playing back in the order that I wanted, arguably this meant that for this particular part of the Original Footage this was finished and ready to be used in my promotional video along with the yet to be finalised other footage and details. However, in the next blog post I will document some further modifications and enhancements.

Blog Post 62 - Stage 3 - Design & Filming - Original Footage Part 1

Having now looked into the video trailers that are already out there in relation to the trailers of the previous series' of Ashes to Ashes, I feel that these have helped me in regards to starting to think of some ideas as to the route that my promotional video will take.

At this early stage of the design phase I have decided that I will be making use of both footage that has already been used in the previous series of Ashes to Ashes, but also original footage that I will myself too. I am hopeful that by combining both the previous footage and the original footage that I have taken myself then this will result in a professional end result for a promotional video.

To begin with I have decided to split the production and creation of some of the original footage that I have in mind into a series of different stages, or scenes, and the reason behind this is firstly due to filming constraints. At this moment in time the weather and environment was "just right" for filming to commence at my chosen location which meant that it was important to take advantage of this and commence filming. 

In regards to this part of the original footage filming I decided that first of all I wanted to go ahead with filming some video clips of some car chase elements. As previously mentioned in a variety of different blog posts in the past the different cars play a large part in the series and therefore this is one element that I felt needed to be well chosen and also well thought out.

To begin with the situation that I decided on was in relation to two vehicle being used - the main character's car of the 1986 Ford Capri and a 2010 Citroen C4. The inclusion of the 1986 Ford Capri was an easy choice to make as that was obviously the main characters car and therefore was always going to feature in the promotional video. The other car, the 2010 Citroen C4, was chosen to feature as the modern car in this scene - as previously mentioned there the main plot behind this video was that Gene Hunt's world had flipped and therefore had gone into the future with his 1986 Ford Capri - with this in mind Gene would be trying to apprehend the criminal and whilst doing so would be in his car from his era of the 1980s.

In regards to the filming element I decided to make use of my iPhone 5S which I felt would provide adequate quality for both audio and visual aspects. The iPhone 5S has a rather impressive video camera in that it records in 1080p HD and also at 30 Frames Per Second which meant that this would be more than adequate and high quality for the sort of production that I was looking to make. Also, the 5S has improved video stabilisation too which is a useful feature to ensure that no camera shake or wobble is evident.

For this my design entailed a total of 5 different scenes within this part of the original footage and these included the following:


Scene 1 / 5 - Drive Past and Stop
Scene 1 / 5 - Drive Past and Stop
The first scene of this part of the original footage would entail a sort of introduction into the scene and this would be the modern car driving past the camera and accelerating at speed and slowing down to the an obvious stop. As an extra benefit to the location I decided to use then area that where the car would be driving past this meant that there would be a trail of dust following the car too - this would in theory add to the effect of speed which I hope will come across as a subtle detail in the end. For this particular scene I decided to mount the camera to a tripod and position it in such a way that I was then able to start the recording, get into the car, drive past and stop, and then walk back to the camera and stop the recorded. As for this scene I was doing all of this on my own and this was the route that I felt was the best to take, although there was admittedly a lot of "wasted" video at the start and end however during editing this could be trimmed down.

Scene 2 / 5 - Criminal in Action!
Scene 2 / 5 - Criminal In Action!
The next scene that I wanted to create was that of some criminal activity occurring and for this I decided to I needed a willing volunteer to help due to my choice of filming angle that I wanted not being possible to be held by the tripod that I had. With this in mind I ended up crouching down rather low to the ground to steadily hold the camera in place whilst my willing volunteer was carrying out his acting. After I had found a suitably suspicious looking budding volunteer and donned him with a fetching balaclava and youthful looking baggy clothing I was ready to begin filming. For this scene I decided that I wanted the criminal to run past the camera and perform a sort of car jacking scene whereby he would jump into the car and drive off with lots of dramatic wheel spin and smoke going everywhere to add to the effect of a quick getaway. Once instructed what I was looking to get from this particular scene filming commenced and I was very pleased with the end result, the wheel spin combined with the clouds of dust and loud engine revving exhaust sounds added to the end effect.

Scene 3 / 5 - Alternative Angle.
Scene 3 / 5 - Alternative Angle
For the next scene, I decided that I wanted to have a bit of scene view jump to an alternative angle which is something that from Blog Post 61 - Video Research I found was common in the production of the video trailers and when carried out right it produces a good effect. With the last scene being that of the low angle from the right front hand corner for the vehicle, I decided that a good alternative angle would be that of a low view but from the passenger side rear whereas the car would be once again accelerating away. From this scene I did not need to any suspicious looking volunteers and therefore by making use of a tripod to hold the camera I was about to shoot this scene myself. In a similar fashion to that of the Scene 1 I once again was able to place the camera in position, start it recording, go to the car, drive away into the distance and then come back to the camera to stop the recording. This once again created an excess of unwanted video however during editing this could be cut down and trimmed. During the filming it was important for me to leave a few seconds gap between getting in the car and closing the door as to make the appearance of having two cameras filming his scene more professional and life-like. It was also important that when launching the car away from the standstill that I created a similar as possible wheel spin and amount of dust to that of the previous scene. All in all I was happy with how this went, although if I was to do it again perhaps a heightened alternative angle from and upstairs window could of been effective too.  

Scene 4 / 5 - Gene is Back.
Scene 4 / 5 - Gene is Back
This next scene I personally thought was one of the most important to ensure that it was filmed correctly as this was the stage in which the appearance of the main character would be first seen in his Ford Capri too. As this stage of the original footage was in regards to one scene I decided that I wanted to carry this on as the last seen area of footage was the car being stolen and driven off at speed. For this I decided to have the modern car drive from the left hand side of the camera and then for Gene Hunt to intercept the criminal and give chase at speed. To add more of a dramatic effect for this I once again decided that I needed to make use of a suitably suspicious looking budding volunteer and again donned him with a fetching balaclava. Once the props were in place I also instructed my volunteer to make a noticeable pointing gesture to where that of the Ford Capri would appear into the camera scene as to make it very noticeable that he was aware of Gene Hunt and that he was a known policeman and not someone to mess with! As there was going to be two vehicle being driven at once in this scene my prior organisation had to be well made and I once again decided to place the camera on a tripod at such an angle that both vehicles would be clearly seen during the scene. Once I set the camera to record I was able to walk to the Capri and once again leave a few seconds after closing the door as this would of not make the end result professional. As the two cars could not be seen due to being around the corner of a house my assistant did not know when to start, so by utilising the horn on the Capri he was able to move forwards and commence filming. After I had seen that he had made the dramatic pointing gesture I was then able to "fire up the Capri" and make an attempt to chase after the criminal. In a true car chase fashion I made sure that I made it dramatic as possible with copious amounts of wheel spin and I even managed to churn up the edge of some grass too to add to the effect. Coupled with the loud revving and wheel spin sound on the concrete floor all in all I was very happy with how the end result of the scene went.

Scene 5 / 5 - Capri Drive By
Scene 5 / 5 - Capri Drive By
For this final scene in this part of the original footage I felt that I once again wanted to to make use of an alternative angle for the previous scene as this is a technique that I had seen in the Blog Post 61 - Video Research and is something that I wanted to try and incorporate into my promotional video trailer too. As the final scene for this particular part of the original footage I felt that I wanted to nicely round off this chase scene and for this I decided that a close up angle for the Capri driving past would be the best way to round of this scene. For this I once again set up the tripod and camera and this meant that I could then walk to the Capri and drive it, at speed, past the camera. Obviously this would be a lot of wasted video however it is not a problem as this can be trimmed down for the editing stage of the original footage. In reality when editing only a couple of seconds for it driving past will be used however it is good to have all of the footage which can be easily trimmed down.

Having now taken all of the footage that I needed for this part of the promotional video this mean that I was now ready to put  my previously researched and explored techniques in Adobe Premiere to the test and begin editing. With this in mind this next blog post will be in regards to the editing and compilation stage of the original footage for this part of the promotional film.

Blog Post 61 - Stage 3 - Promotional Video Research

Over the past few Blog Posts I have been introducing the new piece of software that I will be using that is Adobe Premiere, as well as a few different techniques that I will more than likely be using within the program itself. The next stage, however, is to start to carry out some research into this next stage of the assignment. In a similar vain to that of Blog Post 37 - Disc Cover Label Research, I feel that at this early stage of the design for this third and final stage of the assignment it is important to get an idea of what has been already been done. As well as getting some inspiration for what I could possibly use in my own promotional video it is also a chance to see and evaluate what different elements have been included in the promotional videos too.

With this in mind I decided to have a look what trailers had already been published in relation to that of the series' of Ashes To Ashes. As these were going to be video based I decided to use the video sharing website of YouTube which would hopefully enable me to find a wide range of different trailers that I could then review.

The first trailer that I found on YouTube was infact the first short promotional video that the BBC released for the new series of Ashes to Ashes and that can be seen on the embedded video below or on this link (http://youtu.be/MO_Kox2GCws). This particular trailer for the new series is only 40 seconds long and therefore falls short 20 seconds to the minute long production that I will be making in Premiere, however even taking this into account there is a lot of content packed into this 40 seconds and the time was used well. As this was the first trailer to be published for the new series it was important that all of the key details were included however it was also important that they were included in such a way that was engaging and interesting to the viewer. This trailer is one that incorporates all of the different elements that needed to be included as to give the impression of the sort of program that the viewer could expect to watch - a brief introduction voice over one of the main characters, a hind of 1980s music, 1980s clothes and fashion, the use of violence and also that of the other main character of the Audi Quattro too. The ending was strong, too, with the main character Gene Hunt saying his infamous line of "Fire Up the Quattro" which since the series has been a well known saying adopted to the series.


Another trailer that I once again found on YouTube which can be found below or on the link here (http://www.youtube.com/watch?v=XJzsmkbuFSc) is that for the second series of Ashes to Ashes. With this being the second series of the show it was evident that less of a full and formal introduction into the series was needed and this meant that there is no voice over that features at the beginning explaining the series. This particular trailer is actually exactly one minute long, so this is exactly the same length as to the promotional video that I will be making. Taking this into consideration I think that it is important to take into account the number of different scenes and also the length of them too. To begin with, Gene Hunt and the team are seen to be driving around past a nightclub in London which lasts for around 15 seconds and in this time as to keep the viewer intrigued there are scene changes to that of a dodgy deal occurring inside the nightclub. This was also combined with an over dubbed classic hit  1980s soundtrack that is very recognisable, as well as some fast and swift driving with wheel spins and J Turns. Once inside the club the next 30 seconds shows different angles of apprehending the gang inside with the obligatory violence here and there. Moving back outside the remaining 15 seconds shows the gang being locked up into the police van, and finally at the end cuts to the team standing in the alleyway with the Audi Quattro and then an over dubbed voice informs the viewer of the new series and a catchline. All in all a very action packed trailer than makes good use of the time and does not feel rushed at all. Certainly by researching this I feel that this has given me some potential ideas as to the route that my promotional video trailer might take.



The third trailer that I found once again on YouTube (http://www.youtube.com/watch?v=QElmmrc_iP0) which can be seen below or on the previous link is in relation to the Third Series, which was also the final planned series of this series. As this was going to be the final series of the program and there was going to be a conclusion to the mystery behind just why Alex was back in the 1980s there had to be an element of surprise and tension build up in the trailer and this is evident throughout the trailer. Length-wise, this particular trailer is much shorter than the others as it weighs in at just 29 seconds long, however in a similar vain to the 40 second trailer that I first looked into, a lot is packed in and it is also very effective too. The BBC producers of this trailer once again opted for a 1980s song to act as the backing track, and this was well chosen with it being the final series as the song choice was The Final Countdown sung by the 1980s hit band called Europe. This play on words was something that i particularly liked and thought was effective. Once again throughout the trailer there is a large amount of violence which portrays the sort of series that would be on offer this time, as well as the introduction of what would be a very key player in the series, Jim Keats. The end result of the trailer as a whole produced a very intriguing result and personally would make me wish to see it. 


Having looked at three different promotional video trailers for that of the series of Ashes to Ashes, I feel now that I have created a good basis to return to in regards to later on in the project. By compiling these and discussing them, I feel that this will help me in regards to the design stage of this third stage of the assignment, not only in regards to inspiration as to what I could use, but to also revert back to in the future too. With this in mind, I feel that the next stage of this assignment that I will be looking into is in regards to the design stage.

Blog Post 60 - Stage 3 - Adobe Premiere - Green Screening

Scenary Background Video Clip
As previously mentioned in the last blog post in regards to video effects, one particular video element that I took a detailed look into was that of the technique of green screening. Although this was not something that was required for this assignment to satisfy the minimum requirements of the specification, this particular technique is something that was definitely worth while looking into in relation to the advanced features that go above and beyond the original specification that had been set out. At this point in time, I feel that it is worth pointing out that the name of "green screening" is one that that has been adapted over time due to the generic use of a green (or even sometimes blue) screen, however the true name for this technique is that of Chroma Keying.

Green Screen Removed
In simple terms the use of Chroma Keying and/or Green Screening is that of placing two different pieces of video together, which in hindsight is in a similar fashion to that of layering in Adobe Photoshop and Adobe Illustrator. However there is more complications in regards to this in Premiere and the use of video clips obviously due to the nature of the clips not behind static and them constantly moving. Although the name green screen is given to this particular technique, in theory any colour can be used as the "green screen", however as time goes by the use of a green coloured screen is one that is used due green being the least common colour worn by people. Arguably as long as the colour used it solid and one shade then the software in Premiere will be able to decipher this from the subject that you want to keep, however this must be of a significant contrast to that of the subject. For example a person speaking might be wearing black coloured clothes and therefore the background screen colour would ideally be that of white, and not of dark grey or black as it would be very difficult to decipher the difference and therefore result in a less than satisfactory end result and appearance to that of the Chroma Keying effect.

Brought together
The basic key procedure to going about the Chroma Keying effect is that you firstly need a suitable video clip that will act as the background that you are wishing to to merge your next clip, which is in regards to the piece of footage that will be filmed in front of the green screen. For this particular blog post write-up and explanation the background source clip that will be used is that of a mountain countryside scene. Once this has been imported into Premiere in the usual fashion is then it can be placed on the timeline however due to the layering involved this should be placed in the Video 2 timeline slot. By doing this, this leaves room of the green screened footage to be placed in the Video 1 timeline slot as to enable there to be the layered effect as to have the background in place and then the green screened footage over the top of this. Next the green screen footage could then be imported into the Premiere project and added to the timeline in the Video 1 timeslot as previously mentioned. Once that was done, by navigating to the Keying folder in Video Effects I was able to find the effect called Ultra Key which would allow me to remove the green background from that of the footage. 


To do this, though, the next stage was to set the key colour for the Ultra Key. By using the eye dropper tool this enabled me to select the green colour of the background and once this was done then this meant that the background turned black. This, however, wasn't really the case as by turning black in colour this meant that the background around the subject was in fact transparent (harking back to the times of using Adobe Photoshop and Adobe Premiere). Once this was done this posed the issue of the two clips being of a different size and resolution and therefore there was some resizing needing to be done which was rather simple - double clicking on the clip in the viewing area this meant that when also holding down the shift key the aspect ratio was kept the same and the video clips dimensions were not skewed. I decided to resize the clip as this was to ensure that the end result was as realistic as possible - for example there end result would not appear very professional if the scaling did not realistic with the subject of green screening appearing either too tall or too short. 


Eight Point Garbage Matte
Another element of Premiere that I also looked into in regards to the green screening element was that of a Garbage Matte, and in particular that of an Eight Point Garbage Matte. These is a really useful element of Premiere that is included specifically with that of the green screening and Chroma Keying in mind. The use of the Garbage Matte is particularly useful when the video clip that you are using for the green screen isn't exactly perfect and some edges might show. With this in mind, the green screen footage that I was using above was nearly perfect, however on the odd occasion it was apparent that some white coloured wall outside of the green screen area was showing through, and obviously had not been picked up by the green colour selected as the Key colour before. By making use of the Garbage Matte this meant that I was about to adjust the size of the edges of the green screen subject footage - the clue in regards to the number of points that you can edit and change is in the name of Eight Point Garbage Matte, however there are three types of Mattes available ranging from 4, to 8 and then to 16 point.

Having made use of the garbage matte to slightly bring the corners of the green screen footage in this meant that I was happy with the end effect of the two clips being brought together. There were further options available to tweak the appearance which include some examples like Smoothing which could be increased to gently smooth the edges of the subject of the green screen. Personally I think that this is a worthwhile option to tweak and increase as by just gently increasing the amount of smoothing this meant that a more realistic end result was produced with the edges appearing more natural and less jagged which they previously appeared. 

Now that I had looked at the technique of green screening at the end of this I felt much more confident in how this works and if needed this could be something that I may use when I am at the stage of compiling my promotional video. At this moment in time I am not too sure whether or not I would use this however it is certainly a technique to bear in mind. In regards to the next stage and now that I have looked into a vast range of difference techniques and elements that are on offer in Premiere I feel that I can now move onto the design phase of the promotional video.

Blog Post 59 - Stage 3 - Adobe Premiere - Video Effects

Video Effects

Following on from the audio effects blog post, this blog post will be in regards to the Video Effects that are available in Premiere. In a similar fashion to that of the Audio Effects, these are both not something that is requirement in the specification minimum requirements however personally I feel that I would like to go over and above the specification. Also, I am confident that I will make use of both Audio and Video Effects in my promotional video and therefore I feel that this will be a worthwhile exercise to carry out. 


As can be seen on the first screen print there is once again a very wide range of different video effects available to use and therefore giving a great deal of flexibility when producing a video in Premiere. In regards to this blog post, I have decided that it would not be a productive use of my time to go through the entire range of different audio effects that are on offer, however I will instead pick a selection that I feel that will be of use to me in the future.

Example of Brightness/Contrast
The first video effect that I have decided to investigate is that of Brightness & Contrast which is housed under the sub-category of Colour Correction. Within this sub-category folder of colour correction there are a range of different effects that can be applied to video clips that you have on your timeline and they are all in relation to adjusting the appearance/colours of the video clip. In regards to Brightness & Contrast this particular effect is one that I feel will be very useful indeed when I come to making my promotional video. By being able to adjust both the brightness and contrast of a video clip this will be very useful when you are splicing together a range of different clips from different sources. For example some clips might be filmed outside and when brought together next to clips that are from a darker environment (inside a building) then the difference might be too noticeable and not produce an aesthetically pleasing or professional looking appearance. With this in mind by using this particular effect this means that the difference between two particular clips can be adjusted and make for a better end result. I am glad that I have decided to look into this particular video effect as I feel that this is definitely something that I will be using when I get to the stage of making my promotional video. As an example of the use of Brightness and Contrast being changed, this screeprint shows that the Brightness of the clip has been changed to -50, which meant for a darker appearance.

Example of Horizontal Flip
The next video effect that I have decided to investigate is that of the Horizontal Flip effect which is housed under the sub-category of Transform. Within this sub-category folder of the image control there is a range of different types of effects in relation to changing the look of the video clip, and as the name suggests this particular effect is one that will flip the appearance of the clip on the horizontal axis. This could be quite a useless effect to use if you was looking to create the appearance of more than one piece of scenery, or even to make room for titles or credits to make the end appearance more professional and aesthetically pleasing. However it is worth bearing in mind that when flipping the video clip it is important to pay attention to the details of the video clip to ensure that nothing is overlooked. For example, in the screenprint here you can see that in comparison to the previously mentioned Brightness and Contrast effect the entire video clip has been flipped, however it is very much worth noticing and bearing in mind that due to this the vehicle registration mark on the car is no backwards and does not look right at all. Obviously this is something to bear in mind for the aspect of ensuring the the appearance and end result is kept professional. All in all, though, I am glad that I have looked into this effect as I am sure that as long as care is taken into the details of the use then there will be no problem for using it, and it is possibly something that I will consider using when I come to making my promotional video.

Example of Fast Blur
The next video effect that I have decided to look into is that of the Fast Blur effect which is kept under the Blur & Sharpen sub-category in Premiere. As the name suggests, in this sub category there are a range of different effects that can be used to either Blur or Sharpen a video clip of you choice in your project. I decided to have a look at Fast Blur as this could be something that I may possibly use in my promotional video, and this is due to the fast blur giving a good effect of speed. As you may have guessed, this could be potentially useful in that if I wished to add a bit more of a dramatic speed effect to my promotional video, in regards to a possible car drive by. This can be seen in the attached screenprint which shows quite a harsh fast blur being added which in comparison to the other screen prints above shows a very blurred effect. This particular effect is one that I could well decide to use in my promotional video and therefore I am glad that I have looked into this particular effect.

Having looked at the above video effects that just a small selection that are available in Premiere, another effect that I also looked into is that of Green Screening, however as this was looked into in much more detail this will take form of a separate blog post to fully explain this. All in all I am glad that I have looked into some of the different video effects that are available in Premiere and by doing so I am glad that I have as this will be benefit me in the future in regards to the production of the promotional video.